This is something new, something intriguing, and something beautiful. Sure, the Nintendos, Ubisofts and Activisions may have had more total foot traffic, but something special was happening at the same time over at the Bandai Namco booth. Even people who weren’t into Dragon Ball going into E3 2017 had a lot of interest in Dragon Ball FighterZ. Everyone who saw the trailer at the Microsoft press briefing and especially everyone who got their hands on the game couldn’t believe it. This was genuine, organic, and even surprised excitement. This wasn’t just a low key buzz from all the anime nerds. I’m not exaggerating when I say this – as I wandered the E3 2017 show floor, attended meetings, and chatted with attendees – one thing was clear: the people were getting hyped for Dragon Ball FighterZ.
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